Branding + logo design
What is a ‘Brand Promise’?
As we work though our uniquely compact and powerful branding tool with clients, we are often asked just what a ‘brand promise’ is and why it is important.
The best way we have to found to explain it is by saying that you should imagine it as like a website’s cookie. So in just the same way as a website will place a small bit of code on your device to make sure your device remembers the site, the brand promise is that small ‘cookie’ that the brand we create for you will place into each and every person’s mind who comes across your logo design, your website – any brand touchpoint.