Westways Sausages – mouth watering website

Not long returned from an export trip to China, Charles Baughan, the owner of Westaways Sausages showcased his products in Tokyo on Monday, this week. Naturally he wanted his new website ready for this auspicious event.

The brief was simple: a mouth watering site that sizzles like the products it showcases.

Built in just under two weeks, Westaways’ new content managed website is fully responsive and so it adjusts the way it displays according to the size of the screen you are viewing it on. What you see on a mobile is different from what you see on a tablet which is different again to the layout on a desktop. jQuery animation adds a little fun to the quirky graphics.

We love the site, we love the sausages (join us for a barbie in the Engine House garden on a summer’s day and you’ll be sold too) and we love the fact that they are now being enjoyed across the globe.

See the new Westaways Sausages website here: www.westawaysausages.com

Brand values:

Quality Craftsmanship: Westaways Sausages takes pride in their artisanal approach to sausage making. With meticulous attention to detail and traditional techniques, they create sausages of exceptional quality, delivering a truly memorable dining experience.
Authentic Flavours: The brand believes in preserving the authentic flavors that have been enjoyed for generations. Westaways Sausages uses the finest cuts of meat and a carefully curated blend of herbs and spices, resulting in irresistible taste profiles that satisfy even the most discerning palates.
Sustainability and Responsibility: Westaways Sausages is committed to sustainability and responsible sourcing. They strive to use ethically raised meats and environmentally friendly practices throughout their supply chain, ensuring that their delicious sausages are produced with a focus on long-term well-being.

Logo Design Guide: Westaways Sausages – Infusing Flavor and Tradition into Visual Identity

When designing a logo for Westaways Sausages, it’s important to capture the essence of their brand and convey their commitment to quality, authenticity, and culinary craftsmanship. Here are some key considerations to guide the designer in creating a logo that reflects the brand’s identity:

Visualize Savoury Delights: The logo should evoke the mouthwatering appeal of Westaways sausages. Incorporate elements that symbolize the delicious flavors and culinary excellence the brand is known for. Consider using graphic representations of sausages, herbs, or spices to create a visual connection with their products.
Embrace Tradition and Heritage: Westaways Sausages takes pride in their artisanal approach and rich heritage. Infuse the logo with elements that reflect tradition, such as incorporating vintage typography, emblems, or symbols that represent their commitment to quality craftsmanship.
Convey Trust and Reliability: As a well-established brand, Westaways Sausages has gained a reputation for trust and reliability. The logo should exude professionalism, ensuring customers feel confident in the brand’s products and services. Clean lines, balanced proportions, and a strong typographic treatment can help convey these qualities.
Incorporate Natural Elements: Given Westaways’ focus on using natural ingredients and sustainable practices, consider integrating elements of nature into the logo design. This can be achieved through subtle imagery such as leaves, grains, or other organic shapes, emphasizing their commitment to responsible sourcing and environmental consciousness.
Select an Appetizing Colour Palette: Colors play a significant role in evoking emotions and associations. Opt for warm and appetizing colors like rich browns, earthy tones, or vibrant reds to stimulate appetite and convey the brand’s delicious offerings.

How can a logo design help my business?

Regardless of whether you are in the food or any other business industry, trust if your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?