Avoid disaster: get a website process for huge business success

Building a successful website requires a mixture of art and technology and careful project management. Website process is something we have perfected over the years. We offer a range of web solutions to answer a wide variety of requirements.

OUR WORK

Stunning ‘brochure’ website process

Perfect for showcasing a company’s products or services, they offer great scope for imaginative design to reinforce and amplify the brand.

Our website process begins with design concepts, the design and layout of each page including enhancing and retouching photographs, along with illustrations, charts and forms if required. We’ll be able to add features such as a newsletter sign-up which is great for building a warm prospects list to email regularly. Links to Google Maps can be very useful and of course you’ll probably want your social media linked too.

We code and build all our sites to be responsive to work on mobiles and tablets. They are optimised for search engines and include Google Analytics. Each one includes a Content Management System which means you can simply update your site as and when you need from home or office.

Content management systems

We use a variety of open source platforms like WordPress, Concrete5 and Expression Engine to build content management websites that give owners full control over their content. Part of the website process is to train you on so that you are comfortable and confident updating the site.

Although it sounds great to be able to change everything on your site yourself please note:

you will need the time and commitment to learn how to use the system,
you will need the time and resources to change the content
even the best CMS won’t magically turn you into a professional copywriter / photographer / designer

Often it is better to opt for one or two sections to be content managed like Case Studies, Testimonials, News or a Blog and leave any updates to the main content areas for us to do as and when needed.

E-Commerce website process

If you are upgrading a current eCommerce site or launching into this business model we can advise on your best route to market. The website process for a e-commerce site is vital – mistakes at build stage will cost a lot of money in terms of lost sales. We build using a range of languages and payment providers so we’re not biased and will help find the best solution for your business.

Your eCommerce may need to be integrated with back office stock and accounts functions or with complex product options although many of our Systems include these functions. In any case this will form a key part of your online business is no small undertaking and calls for heavy duty planning, coding and project management. Magento, Opencart and Concrete are some of the systems we use along with WordPress where appropriate.

These sites are rarely standard but a solid eCommerce website process with us start from around £10,500 ex VAT for a complete turnkey solution enabling you to be up and selling from the word go.

In order to reduce your management time and allow you to focus on your online retail business we will take care of the other items in your set-up process such as:

Domain name set up and management
SSL certificate: we recommend these always as Google will punish sites without SSL
Special interactive effects like animation, parallax motion and video
Cloud hosting on a managed server including daily back ups
Dedicated managed cloud hosting

Call Devon
+44 (0)1752 830 000
Call London
+44 (0)20 3757 9751
Email
enquiries@logodesign.co.uk

SEO

Our website process includes best practice coding and search engine friendly construction. We can add a certain amount of additional SEO input for an extra fee but for a complete SEO and digital marketing service we would recommend using a specialist agency.

Google takes over 200 factors into account in its algorithm including the speed of loading and the integrity of the code and that is down to us to get right. It also scores the amount, relevance and authority of the contents which is largely down to the client. There is no single magic solution to getting a good ranking in the search engines but unless your site is well planned and built in the first place it is an uphill climb from there on.

Regardless of what the search robots make of your site, it is vital that it works effectively with your target human visitors. A successful website process builds in intuitive navigation and ergonomics that take account of varying screen sizes from desktops to tablets to mobiles. Messages must be clear and compelling to communicate effectively in a fraction of a second. Developers must ensure their code loads fast and works on a variety of browsers. We build websites that work hard and reap rewards.

Packages for start up businesses?

We offer packages specifically designed for start up businesses that combine our small business logo design service with stationery designs or a simple website. It’s all about setting the budget to suit you are your business. Our team regularly work with small start-ups who stay with us as they grow. We have seen brands from kitchen table to Harrods because our pricing worked for them at the start.