Our website process includes best practice coding and search engine friendly construction. We can add a certain amount of additional SEO input for an extra fee but for a complete SEO and digital marketing service we would recommend using a specialist agency.
Google takes over 200 factors into account in its algorithm including the speed of loading and the integrity of the code and that is down to us to get right. It also scores the amount, relevance and authority of the contents which is largely down to the client. There is no single magic solution to getting a good ranking in the search engines but unless your site is well planned and built in the first place it is an uphill climb from there on.
Regardless of what the search robots make of your site, it is vital that it works effectively with your target human visitors. A successful website process builds in intuitive navigation and ergonomics that take account of varying screen sizes from desktops to tablets to mobiles. Messages must be clear and compelling to communicate effectively in a fraction of a second. Developers must ensure their code loads fast and works on a variety of browsers. We build websites that work hard and reap rewards.