The Vegan Lifestyle Association
The Vegan Lifestyle Association is a not-for-profit organisation. Their intention is to ‘rebrand’ Veganism as a positive lifestyle with multiple benefits, whilst promoting Veganism in an inspirational and contemporary way through the mediums of video, ebooks, apps, website, digital social media platforms and through conventional media & press.
The logo needed to promote Veganism but also evoke a ‘be different’ approach by providing inspiration for people looking to make the decision to try a Vegan lifestyle.