The Sugar Association of London
& The Refined Sugar Association

The Sugar Association of London

We are very humbled to have had the opportunity to work with one of the longest established brands in the UK. The Sugar Association of London (SAL) was formed in 1882 to provide the rules and contract conditions for the trade in raw sugar. They are also in place to oversee the delivery of raw sugar cargo into London, as well as providing dispute resolution services.

Naturally a lot has changed in 135 years, therefore SAL needed a modern brand logo designed that is easily identifiable and fits their traditional values as well as fitting with the connected organisation The Refined Sugar Association.