Supernatural Fuel needed a super logo

These guys are a start-up in a competitive industry. Their challenge is having to contend with an already saturated marketplace where existing brands have already established their visual identities. A difficult one, right?

Standing out amidst the clutter was hugely important to help Supernatural Fuel gain exponential customer growth and help visitors build an emotional connection with the brand.

They needed a logo that would not only catch the eye but also convey Supernatural Fuel’s distinctive qualities, setting them apart from their competitors.

The industry: Athletic food

Their position: start-up – zero brand recognition needs to cut through

Our solution: We have created a minimal modern yet dynamic logo that creates a sense of movement. As a result, it works in small spaces, stands out a mile, is simple and solid.

Packaging

Logo, packaging design and e-commerce website for Supernatural Fuel, a new range of organic plant-based energy pouches. It is high-quality supernatural food designed to provide a healthy alternative to sugar-filled gels used by endurance athletes.

We took a stand-out distinctive approach to create the wordmark and emblem and used simple typography and symbols to reinforce the clean nutritional science approach, with each pack coloured to reflect its main natural ingredient. With the all-important nutritional information provided at a glance.

Supernatural Fuel’s website

What makes a good eCommerce website?

It’s not just simply design – there are many more factors to be accounted for.

Your e-commerce website must hook your visitors in from the start – one bad first impression and they may never return back!

Things such as your website speed, its SEO and a website that is responsive all play a significant role in determining whether you will create a good first impression to charm your visitors. Here are 3 things you should do and start implementing right away:

1) A good website loading speed

Not only a slow-loading website is frustrating, it will make your website visitors go elsewhere and once Google sees this is happening, they will also penalise you by not allowing your site to be as visible as it could be to others.

By assessing their website speed, Supernatural Fuel can instantly see which contents of their site are loading fast and which contents need some work on – whether that is compressing their image sizes, deleting unnecessary javascript or improving their site performance on mobile, you may be experiencing some of these issues on your own website

Take the Google Page Speed Insights test now to see if your website needs some speeding up.

2) On-page SEO mastery

To succeed in organic growth for your business, you must be producing high-quality content for your audience as well as use the right keywords which your customers are already searching for and rank highly by Google – Supernatural fuel utilises effective keywords on their website through the use of Google Ads.

Supernatural Fuel is targeting endurance competitors who are familiar with experiencing gastrointestinal problems, causing their endurance to suffer and their energy levels to fall away – they require healthy and natural doses of energy to maintain their optimal performance.

Supernatural Fuel knows that keywords such as ‘sustained energy’ ‘high-quality’ ‘organic’ and ‘endurance food’ are among some of the keywords these high – performing athletes may be searching for.

And how do they know this?

They use Google’s keyword research planner to help them find the relevant keywords their potential prospects are searching for. Just simply input your website’s URL into this tool and see which keywords your prospects are searching for to find you.

3) Personalised feedback on their e-commerce site by requesting a free website audit

Getting the experts to analyse your website can go a huge mile for creating a successful e-commerce website which may have not attracted many visitors in the past. What have you been doing wrong all this time? This is the most time-efficient yet detailed way you can find out.

There is a lot to cover regarding creating a successful e-commerce site, some of which may be less or more relevant to you. A great way to have personalised feedback for your website is by requesting a free website audit – see what a digital website audit exactly covers to help you identify the roadblocks to your website’s success.

Supernatural Fuel is growing fast

Today the brand is alive and kicking and selling products to the athletic community.

They use brand ambassadors such as Joe Meek and Sabrina Vergee to cover various sports such as off-road running and cycling.

The brand and website are both working well and driving this sales success.

How can a logo design help my business?

Regardless of whether you are a start-up, in the athletic foods industry or any other business industry, trust if your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?