Logo, packaging design and e-commerce website for Supernatural Fuel, a new range of organic plant based energy pouches. Designed to provide a healthy alternative to sugar filled gels used by endurance athletes.
We took a stand-out distinctive approach to create the wordmark and emblem, and used simple typography and symbols to reinforce the clean nutritional science approach, with each pack coloured to reflect it’s main natural ingredient. With the all important nutritional information provided at a glance.
The website has an additional “build a box” functionality enabling users to select their favourite flavour combinations. The brand has become a firm favourite with endurance athletes and gained coverage in many healthy living and sports magazines.