Snowdonia Society – Cymdeithas Eryri
At LOGO we love working with great causes with a clear mission. Snowdonia Society has been a member based charity since 1967 on a mission to protect and enhance the beautiful and special qualities of Snowdonia whilst also promoting them. This benefits all those who and live and work in the area with the Snowdonia Society working closely with organisations, communities and businesses to achieve this.
We held numerous consultations with the Snowdonia Society initially to understand their audience, aspirations for the future and the great work that they do. Following this, our approach was to initially carry out concept exploration to develop the new logo brand. We then produced brand guidelines for subcontractors to produce further promotional pieces in the future.
Producing assets really help to steer the guideline process further, we were therefore delighted to then be given the opportunity to design a leaflet encouraging volunteers to join up with the Societies volunteer workdays.
We’re proud to have helped inject a modern, fitting brand that the Snowdonia Society can now get further behind and use in the correct way, from exhibition panels to beer bottles!