Signet Apartments is a rebrand of a company that offers luxury serviced apartments in the heart of Cambridge as a high end alternative to hotels. The company had been established since 2006 and they were quite happy with their old name and logo until, out of the blue, an Australian company with the same name contacted them. Someone needed to change and change means not just finding a catchy new name it also means searching for a good URL and a logo. Da da… if the colours look familiar they stated ‘I like your logo!’ in the project brief. Unsurprisingly it’s going through the trade mark process now. Wonder if the ozzies want to update their logo too?