Rebrand traditional Indian business – Ocean Accessories

We were asked to rebrand a 40 year old business, based in India, that creates beautiful block-printed fabrics and sells items from home furnishings to clothing and accessories. They have a modern approach using a traditional method and this was to be how we approached their new brand. It needs to work for them in in their current markets as well as new markets in other countries because they have now launched the business online.

Rebrand traditional indian business going online needed an eye-catching logo

Designing a logo to rebrand traditional Indian business going online requires careful consideration to effectively represent the brand’s identity, style, and values. Here’s a guide to help the designer create a compelling and impactful logo:

Understand the Brand: Begin by deeply understanding the brand’s values, target audience, and unique selling points. Consider their positioning in the market and their desired brand image.
Reflect the Brand Identity: The logo should visually communicate the brand’s personality and aesthetic. Whether it’s modern, luxurious, minimalistic, or bohemian, ensure that the logo aligns with the brand’s identity.
Typography: Choose a font or lettering style that complements the brand’s vibe. Consider whether a classic serif, elegant script, or contemporary sans-serif font best represents the brand’s style. Pay attention to legibility and ensure that the font is easily readable across different sizes and applications.
Visual Elements: When creating a logo for a traditional indian business going online, incorporate design elements that are relevant to the textile and fashion industry. This could include textile patterns, fabric textures, thread spools, or fashion-related symbols. Aim to strike a balance between simplicity and uniqueness.
Colour Palette: Select colors that evoke the desired emotions and align with the brand’s style. Consider the psychology of colors and choose hues that resonate with the brand’s target audience. Experiment with different color combinations to create visual harmony and rebrand traditional Indian business.
Versatility: Design a logo that can be easily adapted and applied across various mediums, including labels, tags, packaging, websites, and social media profiles. Ensure that the logo remains visually impactful and recognizable when scaled up or down.
Timelessness: Strive for a logo design that will stand the test of time. Avoid trendy elements that may quickly become outdated. Opt for a design that is classic, enduring, and has the potential for longevity.
Uniqueness: Aim to create a distinctive logo that sets the brand apart from competitors. Ensure that the design is original and doesn’t resemble other existing logos in the industry.

The traditional indian business going online – more about the company

Brand Overview: This textile and fashion brand is a well-established business that has been operating for several decades. Based in India, the brand is known for its exquisite block-printed fabrics and offers a diverse range of products, including home furnishings, clothing, and accessories. The company takes pride in its craftsmanship, attention to detail, and commitment to creating beautiful and high-quality products that showcase traditional techniques.

Target Audience: The target audience for this brand consists of individuals who appreciate unique and handcrafted textiles, fashion enthusiasts, and those seeking distinctive and culturally rich products. They value the artistry and heritage behind traditional block-printing techniques and are willing to invest in quality pieces that showcase their personal style and support ethical and sustainable practices.

How can a logo design help my business?

Regardless of whether you are a traditional Indian business going online or in any other business industry, trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?