Pin Up Polly
Pin Up Polly is a new online business inspired by the popularity of retro style fashion, mostly reflecting designs from the 1950s but also the 30s and 40s. We carefully developed the brand design to suit the era but with a timeless, cosmopolitan twist so that it will suit any future trends of the business or product range. The brands of competitors are all either less professional or too closely tied to a specific vintage market. Although Pin Up Polly’s e-commerce boutique is initially dedicated to retailing exclusive fashion selected from international specialist designers, the branding was also crafted to be effective for the company’s own label products. As well as the new brand we created the website, stocking packaging and stationery.