Nuphoric | Fashion Brand Design


Nuphoric is a soon-to-be launched fashion brand, with edgy and unique knitwear, jersey and denim collections for fashion lovers. Nuphoric stands for a new state of euphoria and we were keen to reference this in the logo. We created a bespoke font with circles and rounded edges to reference this heady state of being, and then paired this with a classic charcoal colour and emblem treatment to give the logo an edge. The end result is an interesting juxtaposition of contemporary and vintage, and something quite unique to Nuphoric.