Valeport are the UK’s leading manufacturer of hydrometric, hydrographic and oceanographic instrumentation. They have been our clients for nearly twenty years. Over that time we have updated their logo from a helix trail from an impeller to become a waveform more in keeping with the digital technology they employ. Valeport have recently returned to using hard copy brochures and now a digitally printed catalogue to support their product information which, for some time now, has only been available as PDF downloads. The low cost of small run digital printing (and digital photography) is a delight to all of us who are used to offset litho and it has opened up a dynamic new approach to printed marketing collateral.