Kirby Tyres needed a super logo

This was a rebranding exercise for Kirkby Tyres, the biggest wholesaler of agricultural tyres in the UK and Ireland. Their 5-acre warehouse site in Liverpool holds massive stocks of agricultural, truck, car, earthmover and ATV tyres and wheels. The new brand is strong, distinctive and corporate to reflect the strength and qualities of the company. See more about their company, including Kirby Tyres’ brand overview and target market.

Brand Values:

Excellence: Kirkby Tyres is committed to delivering excellence in every aspect of their operations, from product quality to customer service, ensuring their clients receive unparalleled solutions.
Reliability: With over six decades of industry experience, Kirkby Tyres is a trusted and reliable partner, offering consistent, high-quality products and services to meet the diverse needs of their customers.
Innovation: Embracing the latest advancements in the tyre industry, Kirkby Tyres continuously seeks innovative solutions to provide cutting-edge products and services to their clientele.
Customer-Centric: Putting customers at the heart of their operations, Kirkby Tyres strives to understand their unique requirements and provide tailored solutions to exceed expectations.
Integrity: Operating with the utmost integrity and transparency, Kirkby Tyres maintains ethical practices and fosters trustworthy relationships with clients and suppliers alike.

Target Market: Kirkby Tyres caters exclusively to the B2B tyre trade, serving a wide range of clientele including:

Tyre Distributors: Collaborating with tyre distributors seeking a reliable source for a diverse range of high-quality tyres and wheels.
Original Equipment Manufacturers (OEMs): Partnering with OEMs to supply superior tyres and wheels for various industrial and automotive applications.
Export Customers: Meeting the demands of international markets, providing seamless distribution and export services for an extensive product range.

New Logo For Tyre Wholesalers: get inspired

When designing a new logo for tyre wholesalers, it is essential to capture the essence of Kirby Tyres’ brand identity and values. The logo should reflect the company’s heritage, expertise, and commitment to excellence in the tyre industry.

Timeless and Professional: The logo should have a timeless appeal, representing Kirkby Tyres’ six-decade legacy and professionalism in the industry. A clean and sophisticated design will communicate the brand’s credibility and trustworthiness.
Incorporate Tyre Elements: Integrate subtle tyre elements, such as tread patterns or tyre outlines, to signify the core of Kirkby Tyres’ business. This will create an instant connection with their industry and product range.
Elegant Typography: Choose a font that exudes elegance and reliability. The typography should strike a balance between modernity and classic appeal, reflecting the company’s forward-thinking approach while honouring its long-standing reputation.
Iconic Symbolism: Consider incorporating an iconic symbol that embodies the essence of Kirkby Tyres’ operations. This symbol can signify strength, reliability, and innovation while resonating with the brand’s target audience.
Dynamic Color Scheme: Opt for a dynamic colour scheme that complements the logo’s elegance while infusing a sense of energy and vitality. Blues and greens could represent stability and growth, while hints of red or orange can convey passion and innovation.

How can a logo design help my business?

Regardless of whether you are in the tyre or any other business industry, trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?