Reggie’s Rags Clothing

We were asked to create a stand out, urban, edgy logo for a new clothing and accessories brand, Reggie’s Rags, which aims to market to a male audience, ages 18-30. The owner wanted us to use the back to back ‘R’ letters to represent angel wings and to symbolise the R from ‘Reggie’s Rags’. We created the halo to further represent the angel and added ‘edginess’ via the smoke from the centre of the halo. The logo can stand on its own as well as be used in conjunction with the supporting ‘Reggie’s Rags’ lettering.