Naked Clapham (great name!) is a community website, a one stop shop for everything to do with Clapham in London. It was important for the client to have total flexibility within the CMS to choose different page layouts for editorial pages. It was also essential that the website advert banners were flexible and clients could purchase specific ad space so that, for example, when someone had selected ‘Plumbers’ relevant adverts would be displayed on a rotating basis. One of the plus points for advertisers is that they can log in and alter their ad, upload menus and create links to their own site etc. An excellent opportunity for smaller businesses within the community to get some real estate on the world wide web.