This is a brand new product for Love Coconut, so they needed a logo, packaging and an e-commerce website. Initially, they are just selling the oil, but the plan is to branch out into other coconut products – water, flour, sugar so any work we did had to take that into consideration.
This job was a designer’s dream as the Love Coconut team are great and just wanted us to have fun with the product, not make it too serious and create something playful, original and competitive. So we played around with bright colours, textures, illustrations, earthy organic colours and generally had lots of fun as instructed, which we think comes through in the designs. And the client is delighted they feel we have captured the brand’s character perfectly!