This is a brand new product for Love Coconut, so they needed a logo, packaging and an e-commerce website. Initially, they are just selling the oil, but the plan is to branch out into other coconut products – water, flour, sugar so any work we did had to take that into consideration.
This job was a designer’s dream as the Love Coconut team are great and just wanted us to have fun with the product, not make it too serious and create something playful, original and competitive. So we played around with bright colours, textures, illustrations, earthy organic colours and generally had lots of fun as instructed, which we think comes through in the designs. And the client is delighted they feel we have captured the brand’s character perfectly! Here are brand values that resonate strongly with Love Coconut:
- Quality: Love Coconut is committed to sourcing and delivering the highest quality coconut products, ensuring purity, freshness, and exceptional flavour in every product.
- Sustainability: Love Coconut prioritizes sustainability by partnering with farmers who follow responsible farming practices, promoting environmental stewardship, and supporting coconut-growing communities.
- Fun and Playfulness: Love Coconut embraces a sense of fun and playfulness, creating a brand experience that is joyful, vibrant, and engaging for customers.
- Transparency: Love Coconut values transparency and believes in providing customers with clear and accurate information about their products, sourcing methods, and the benefits of coconut in a transparent and honest manner.
- Customer Satisfaction: Love Coconut is dedicated to exceeding customer expectations by delivering top-notch products, offering exceptional customer service, and actively seeking feedback to continuously improve their offerings.