Love Coconut

This is a brand new product for Love Coconut, so they needed a logo, packaging and an e-commerce website. Initially, they are just selling the oil, but the plan is to branch out into other coconut products – water, flour, sugar so any work we did had to take that into consideration.

This job was a designer’s dream as the Love Coconut team are great and just wanted us to have fun with the product, not make it too serious and create something playful, original and competitive. So we played around with bright colours, textures, illustrations, earthy organic colours and generally had lots of fun as instructed, which we think comes through in the designs. And the client is delighted they feel we have captured the brand’s character perfectly! Here are brand values that resonate strongly with Love Coconut:

Quality: Love Coconut is committed to sourcing and delivering the highest quality coconut products, ensuring purity, freshness, and exceptional flavour in every product.
Sustainability: Love Coconut prioritizes sustainability by partnering with farmers who follow responsible farming practices, promoting environmental stewardship, and supporting coconut-growing communities.
Fun and Playfulness: Love Coconut embraces a sense of fun and playfulness, creating a brand experience that is joyful, vibrant, and engaging for customers.
Transparency: Love Coconut values transparency and believes in providing customers with clear and accurate information about their products, sourcing methods, and the benefits of coconut in a transparent and honest manner.
Customer Satisfaction: Love Coconut is dedicated to exceeding customer expectations by delivering top-notch products, offering exceptional customer service, and actively seeking feedback to continuously improve their offerings.

Love Coconut: Crafting a Playful and Organic Logo

The logo for Love Coconut should capture the essence of the brand and reflect its core values. Here are some guidelines to guide the designer:

Playfulness and Joy: The logo should evoke a sense of playfulness and joy, reflecting the fun and lighthearted nature of Love Coconut. Consider incorporating elements that convey happiness, such as vibrant colors, cheerful typography, or playful illustrations.
Organic and Natural: Since Love Coconut emphasizes the use of organic and natural ingredients, the logo should reflect these qualities. Consider incorporating elements like coconut palm leaves, coconuts, or other natural imagery to create a connection to the brand’s origins.
Simplicity and Clarity: The logo should be simple, clean, and easily recognizable. Avoid overcrowding the design with excessive details or complex visuals. A clear and straightforward logo will be more memorable and versatile for various applications.
Versatility: As Love Coconut plans to expand its product range beyond coconut oil, the logo should be flexible enough to accommodate future product lines. Avoid specific imagery that may limit the logo’s applicability to coconut oil only. Focus on creating a visual identity that can adapt to different coconut products while maintaining brand consistency.
Modern and Timeless: Aim for a contemporary design that also has a timeless quality. Strive for a balance between current trends and enduring appeal, ensuring that the logo remains relevant and impactful for years to come.

How can a logo design help my business?

Regardless of whether you are in the food or any other business industry, trust if your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?