We have created the London property website for Latitude London – check out their brand overview

Latitude London is a distinguished privately owned property investment and development company operating in London. Their brand is built on a strong foundation of managing and servicing their own portfolio of commercial and residential properties, enabling them to deliver the highest standards of service to their tenants.

With a strategic development policy, Latitude London carefully selects highly desirable locations in London. Their emphasis on collaboration with exceptional architects allows them to create design-led work and living spaces that harmoniously integrate into the local environment. This approach ensures that their properties not only meet functional needs but also stand out for their aesthetic appeal and thoughtful design.

We were very excited to design this London property website, but before we dive right in, check out what makes this brand distinguishable and compelling.

Brand Values of Latitude London:

Quality: Latitude London places a high value on delivering properties of exceptional quality, both in terms of design and construction, ensuring their spaces meet the highest standards.
Design Excellence: Collaborating with top architects, Latitude London prioritizes innovative and design-led spaces that seamlessly integrate into their surroundings, creating a unique and aesthetically pleasing environment.
Tenant-Centricity: The company’s primary focus is on the satisfaction and well-being of its tenants. They manage and service their properties in-house, ensuring that tenants receive the best possible service and care.
Proactivity: Latitude London is proactive in their approach to property development and refurbishment, constantly seeking opportunities to upgrade and improve their facilities for the benefit of their tenants.
Responsiveness: The company is responsive to market trends, tenant needs, and changing demands, adapting their strategies to stay at the forefront of the property investment and development industry.

Target Market: Latitude London’s target market primarily includes two main groups:

Investors: The company appeals to private investors, institutional investors, and property investment firms seeking attractive investment opportunities in London’s real estate market. Latitude London’s commitment to quality, design, and location make their properties an appealing choice for those looking for long-term investments.
Tenants: Latitude London targets individuals and businesses in search of premium commercial and residential spaces in London. Their design-led approach, emphasis on high standards of maintenance and service, and prime locations make their properties ideal for discerning tenants who value quality and a well-cared-for environment.

London property website guidelines

When designing the London property website for Latitude London, it’s important to keep in mind their brand values and target market. Here are some key guidelines and considerations to guide the website designer:

Clean and Professional Design: The London property website should reflect the professionalism and high standards of Latitude London. Use a clean and modern design with a well-organized layout that allows visitors to easily find information about their properties, services, and the company itself.
Showcase Properties: Highlight the portfolio of commercial and residential properties in a visually appealing way. Use high-quality images, interactive galleries, and possibly virtual tours to give visitors a comprehensive view of the properties’ interiors and exteriors.
Responsive Design: Ensure the London property website is fully responsive and adapts seamlessly to different devices and screen sizes, including desktops, laptops, tablets, and smartphones. This is crucial as potential clients might be browsing from various devices.
Easy Navigation: Implement a user-friendly navigation system that allows visitors to find what they are looking for effortlessly. Use clear and concise menus that categorize properties, services, and other relevant information.
Emphasize Design and Location: Since Latitude London prides itself on design-led properties in desirable locations, visually showcase these aspects on their London property website. Use images and content that highlight the architectural features and uniqueness of each property and the surrounding neighbourhood.

How can a great website design help my business?

Regardless of whether you are in real estate or any other business industry, trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great website makes this process easier.

With a great website, you can reach people quickly and easily by making an immediate visual impact. Your website should make it easy for customers to find you and want to do business with you – what do you want your customers to do when they visit your website?