Plymouth Community Healthcare
Encouraging and supporting the public in healthier lifestyles is the role of the Health Improvement Team that works as part of Plymouth Community Healthcare. As Logo had created the overall branding for PCH, we were asked to provide a new identity for the HI Team. What we came up with was a bright and distinctive concept that graphically celebrated “Livewell”, the Team’s key objective. This was then extended across a range of healthier living topics such as stopping smoking, eating good food, exercise and breast feeding.
The identity and associated messages are rolling out across many applications, including on the backs of PCH’s fleet of vans, driving home the healthy living message.