Igniting the Spirit: Design Guidelines for Kendle Adams Motorsport

Kendle Adams Motorsport maintains a stable of classic F1 racing cars including several owned by the great champion Manfredo Rossi di Montelera. The picture shows di Montelera in his Brabham BT42 after winning the 2014 FIA Masters Historic F1 champions pre-78 crown.

We needed to create a logo for Kendle Adams Motorsport that would capture the excitement and passion the company has for motorsport. Before we dive right in, check out the companie’s values which have helped us design the perfect logo for them and their customer needs.

Brand Values:

Heritage: Kendle Adams Motorsport values the heritage and legacy of classic F1 racing cars, working diligently to preserve their authenticity and historical significance.
Excellence: Committed to delivering top-notch services, Kendle Adams Motorsport upholds a standard of excellence in all aspects of its work, from restoration and maintenance to customer service.
Passion: With a team of dedicated professionals who share an unwavering passion for motorsport, Kendle Adams Motorsport brings enthusiasm and genuine love for the craft to every project.
Authenticity: Recognizing the importance of maintaining the originality of classic F1 cars, Kendle Adams Motorsport emphasizes authenticity in its approach, ensuring that each vehicle retains its unique character and historical accuracy.

Target Market:

Kendle Adams Motorsport caters to a discerning clientele of motorsport enthusiasts, collectors, and racing enthusiasts who have a deep appreciation for classic F1 racing cars. Their target market comprises individuals who value the historical significance, craftsmanship, and artistry of these iconic vehicles.

Kendle Adams Motorsport

The logo for Kendle Adams Motorsport should encapsulate the essence of the company and reflect its strong connection to the world of classic F1 racing cars. Here are some guidelines to guide the designer in creating a compelling logo:

Iconic Symbolism: Incorporate elements that symbolize the essence of classic F1 racing cars, such as sleek lines, racing helmets, checkered flags, or a silhouette of vintage racing cars. The logo should evoke a sense of speed, elegance, and the adrenaline-fueled excitement of motorsport.
Timeless Design: Aim for a logo that stands the test of time, just like the classic F1 cars themselves. Opt for clean and sophisticated typography that exudes professionalism and reflects the brand’s high standards. Consider using bold and legible fonts with a touch of elegance to convey a sense of tradition and prestige.
Distinctive Color Palette: Choose colours that align with the brand values and evoke the spirit of classic F1 racing. Consider incorporating shades of racing red, metallic silver, or bold black to represent power, passion, and sophistication. Experiment with colour gradients or metallic finishes to add depth and visual interest to the logo.
Balance and Simplicity: Ensure the logo maintains a balanced composition and visual harmony. Avoid overcrowding the design with excessive details and keep it simple, allowing the key elements to shine. A balanced logo will be versatile and easily recognizable across different platforms and applications.
Brand Identity: The logo should be consistent with Kendle Adams Motorsport’s brand values, target market, and overall image. It should resonate with the company’s passion for classic F1 racing cars and its commitment to excellence and authenticity.

How can a logo design help my business?

Regardless of whether you are in the motorsport or any other business industry, trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?