Kautilya – Brand & Website

London based Kautilya approached Logo Design to create a fresh new look for its branding and website. Kautilya, a global strategy consulting firm, wanted a logo and website that was simple, modern and portrayed its professionalism. The design of the logo was a dream, Kautilya graphically, is such an interesting word and lent itself perfectly to the adapted font style. In order to illustrate its global activities I added an arc to the right of the text. The strapline was created in-house and positioned neatly below the logo. The website design followed the simplicity of the logo and contained CMS functionality for the news and careers pages.