JW Morris

JW Morris is a mechanical and electrical engineer who has been established for 70 years and boasts an impressive list of international clients. We have been working with them for several months, starting with a complete rebrand of the company along with its specialist trading divisions.

The project started with a logo for the core business which was followed by a corporate brochure, stationery suite, PowerPoint templates, emailers and website.

Brand Values:

Expertise and Experience: With seven decades of experience, JW Morris possesses deep-rooted expertise in mechanical and electrical engineering. Their seasoned team of professionals brings invaluable knowledge and technical prowess to every project, ensuring optimal results.
Innovation and Excellence: JW Morris continually pushes the boundaries of engineering innovation, embracing cutting-edge technologies and industry best practices. Their commitment to excellence is evident in the high-quality solutions they provide to clients across various sectors.
Client-Centric Approach: JW Morris places utmost importance on understanding and meeting the unique needs of each client. By forging strong partnerships and maintaining open lines of communication, they ensure a collaborative approach to project delivery and client satisfaction.
Global Reach and Impact: With an impressive roster of international clients, JW Morris has a far-reaching impact. Their expertise extends across borders, contributing to the development of critical infrastructure projects worldwide.

JW Morris needed an innovative logo

As JW Morris undergoes a complete rebranding, the logo becomes a crucial element in representing its engineering heritage, professionalism, and commitment to excellence.Below we introduce some crucial elements needed to design a complete and compelling logo for the company:

Logo Design Guidelines for JW Morris:

Reflect Engineering Excellence: The logo should symbolize JW Morris’s commitment to engineering excellence and its 70 years of experience. Incorporate design elements that convey professionalism, expertise, and reliability.
Balance Tradition and Innovation: Strike a balance between honouring the company’s longstanding legacy and showcasing its progressive approach to engineering. Blend traditional design elements with modern and sleek aesthetics to communicate a sense of heritage combined with innovation.
Symbolize Mechanical and Electrical Engineering: Integrate symbols or visual elements that represent mechanical and electrical engineering, such as gears, circuits, or abstract representations of these concepts. This will help create an immediate association with the industry and the services JW Morris provides.
Typography: Choose a strong, clean, and easily readable font for JW Morris. Opt for a bold or semi-bold font to convey stability and confidence. Avoid overly decorative fonts that may compromise legibility.
Colour Palette: Utilize a colour palette that embodies professionalism and reliability. Consider incorporating shades of blue, grey, or metallic tones to evoke trust, technical precision, and sophistication. Experiment with accent colours to add visual interest and reflect the company’s forward-thinking approach.

How can a logo design help my business?

Regardless of whether you are in mechanical and electrical engineering or any other business industry, trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?