How do I register my logo and enjoy peace of mind with my business success?
What are your cost options for trademark registration in the UK?
The most expensive option – usually at least £2500 ex. VAT is to use a solicitor. We’ve seen this used and it is effective but, of course, expensive at a time when cash reserves are not at their highest!
The last expensive option is to register yourself at the Intellectual Property Office online portal. This cost depends on the number of classes you need to include but you’re likely to spend £300 – £600 ( No VAT)
The best route we have seen is to engage experts who do trademark registration and many clients use Trademark Angels. This sits in the middle in terms of cost from £350 – £950 (NO VAT)
Get the experts at Trademark Angel on your side to avoid the nightmare of someone stealing your brand and business.
When you register your trade mark, you’ll be able to:
- take legal action against anyone who uses your brand without your permission, including counterfeiters
- put the ® symbol next to your brand – to show that it’s yours and warn others against using it
- sell and license your brand
It is perfectly possible to register your brand mark on your own using the government service. That said it is also possible to make a tiny mistake here and end up without the protection your business needs.
Many of our clients use Trade Angel to register their logo knowing that it gives them complete peace of mind.
Should I register my logo in the UK to avoid business theft?
Trademarks provide legal protection for your brand identity, and here are some key benefits of registering your logo as a trademark in the UK:
- Exclusive Rights: By registering your logo as a trademark, you gain exclusive rights to use and protect your logo within the UK. This means you can prevent others from using a similar or identical logo that may confuse consumers or dilute your brand’s reputation.
- Brand Recognition and Distinction: A registered trademark helps your logo stand out from competitors, creating a distinct visual identity for your business. It allows customers to easily identify your products or services, building brand recognition and trust over time.
- Business Asset and Value: A registered trademark can be considered a valuable business asset. As your brand grows in popularity, the trademark’s value increases. It can be licensed, franchised, or even sold, providing an additional revenue stream or increasing the overall value of your business.
- Legal Protection: Registering your logo as a trademark provides legal protection against unauthorized use. If someone attempts to infringe on your logo, you can take legal action to enforce your rights and seek damages. Trademark registration gives you stronger legal grounds and can deter potential infringers.
- Expansion and Global Protection: Registering your logo as a trademark in the UK can be a stepping stone to expanding your business internationally. Trademark registration in the UK allows you to use the Madrid System, an international system for registering trademarks in multiple countries, simplifying the process and protecting your logo in various jurisdictions.
- Consumer Trust and Credibility: A registered trademark demonstrates professionalism and commitment to your brand. It enhances consumer trust by signaling that your logo and products/services have undergone legal scrutiny, quality checks, and met the necessary standards set by the UK Intellectual Property Office.
- Prevention of Copycats: By registering your logo as a trademark, you make it easier to identify and prevent others from copying your design. It acts as a deterrent, reducing the likelihood of infringement and protecting your investment in the creation and promotion of your logo.
- Marketing and Advertising Benefits: Trademarks can be powerful marketing tools. A registered logo can be prominently displayed on your products, packaging, and advertising materials, helping to build brand loyalty, differentiate your offerings, and attract new customers.
In conclusion, registering your logo as a trademark in the UK provides a range of benefits, including legal protection, brand recognition, business value, and global expansion opportunities. By taking this proactive step, you safeguard your brand’s identity, establish a competitive edge, and position your business for long-term success in the marketplace.
Your logo is a crucial aspect of your company’s marketing strategy.
Being a business’s leading graphical representation, a logo depicts a company’s brand and quickly becomes synonymous with the enterprise. So when people ask us: ‘Should I register my logo?’, we always say ‘yes, certainly at some stage if not right at the start. Choosing a logo that epitomises your business and its products and services will help you to reach your target audience. Appealing to your intended demographic group is likely to help your business grow and succeed.
So how do you go about registering a logo?
Register my logo at the Intellectual Property Office
You can also register a logo at the Intellectual Property Office (IPO). Intellectual Property (IP) is a generic term used to describe the legal rights of various creations, including a brand, name, logo, slogan or picture. The IPO enables business owners and entrepreneurs to protect their ideas and inventions by registering their work, meaning they will then be automatically covered by copyright.
Before you apply to register any component of your business on IPO, you should search the existing database of trademarks and designs to ensure that there aren’t any similar logos in existence that may adversely affect your application for registration.
You can apply for the registration of your work by making an online application. If the logo meets the necessary criteria it will appear in the Trade Marks Journal, which allows third parties to oppose the application. If no objections are made, the logo or trade name will then be officially registered.
Registering your logo with both the IPO and the UK Trade Registration will give you exclusive rights to use your logo on the various categories of products and services it is registered alongside, for a period of ten years. You will then have the option of renewing the ownership rights to your logo. It is also important to note that the IPO is a government agency, as opposed to the UK Trade Mark Registration, which is a private business, and that the IPO charges less for trademark registrations.
Many trademark attorneys will be happy to offer you advice when the time comes to register my logo. You can find at registered trademark attorney by visiting the official website of the Institute of Trade Mark Attorneys.
Once your logo is where it should be, under your official ownership, you can then embark on the exciting crusade of getting your business most visible manifestation out in the public sphere and let it help you pull in the customers.