Brand Overview: House of Ren – Embrace the Modern Asian Aesthetic
House of Ren is a captivating contemporary homeware store that elegantly fuses modern design with the rich cultural heritage of Asia. As a brand, House of Ren seeks to curate and provide a thoughtfully curated selection of homeware products that celebrate the essence of the Orient while appealing to modern sensibilities. The founders approached Logo Design to create its new branding, which had to incorporate the ‘Ren’ symbol in a modern way.
- Fusion of Cultures: Celebrating the harmonious blend of traditional Asian aesthetics with contemporary design influences.
- Elegance and Simplicity: Embracing understated elegance, simplicity, and refined aesthetics.
- Quality and Craftsmanship: Commitment to offering high-quality, meticulously crafted homeware products.
- Modernity and Timelessness: Striving for designs that stand the test of time while remaining relevant in the modern world.
Target Market: House of Ren’s target market consists of discerning customers who appreciate the allure of Asian culture and its aesthetic sensibilities. The ideal audience includes:
- Urban Dwellers: Millennials and Gen X urban dwellers seeking chic and culturally-inspired homeware to elevate their living spaces.
- Design Enthusiasts: Individuals passionate about interior design, aesthetics, and home decor.
- Modern Nomads: Professionals who value travel, cultural experiences, and a well-curated living environment that reflects their global sensibilities.
- Gift Seekers: Those looking for unique and sophisticated gifts for special occasions and celebrations.