Heather Robinson – PR

Heather Robinson is a boutique agency specialising in strategic live communication. This means they put all of their efforts to do ‘one thing well’ which reflects their company mantra.

Heather Robinson works closely with their clients to understand their goals, target audience, and desired outcomes and then develops a comprehensive strategy to effectively deliver the intended messages during a live event.

Heather Robinson is great for companies who:

Want something created of such quality that you know it is going to stand up to the toughest critics
Need a company that makes the hard work and the obsessing over each and every detail

Logo

Heather Robinson needed a logo that would convey their mission of performing one thing very well, as well as their elegance through being a boutique agency that obsess over providing the highest standard of service to their clients.

We have made sure to portray Heather Robinsons mission of doing one thing well through creating a sleek and minimalistic logo.

The logo prominently features the initials “PR” as a monogram. The letters are designed in a stylish and elegant font, maintaining a sense of professionalism and sophistication.

As for the colour choice, we have opted for a bright copper foil color, adding a sense of touch of warmth and richness. This also represents a sense of luxury and exclusivity, reflecting the boutique nature of the agency.

The monogram style of the logo creates a visual representation of the company’s name in a concise and memorable manner. It reflects the agency’s emphasis on concise and effective communication, a fundamental aspect of public relations. The monogram also provides a visually strong and recognizable element that can be easily associated with the brand.

Some common design problems faced in the Public relations industry:

Lack of distinction: it is a common mistake for companies in the public relations industry to make their logo design similar to companies in the same industry or their competitors. This is a natural recipe for disaster. This can make it challenging for you to differentiate yourself and stand out in a competitive market.
Lack of timelessness: while trends can be great in fashion, the same principle does not be applied in the design of logos. Logos that follow fleeting design trends may quickly become outdated and require frequent redesigns, which can be costly and disrupt brand consistency. Instead, you should opt for a well-designed logo that has longevity and withstands the test of time.
Inconsistent branding: there is nothing worse than not knowing a product or service belongs to the same company! Logos that lack consistency in colour, typography, or overall style across various platforms and materials can undermine brand recognition and dilute the company’s identity. Don’t let that company be you.

How can a logo design help my business?

Regardless of whether you are in the public relations industry or any other business industry, customer trust is your key to unlocking the doors to business success and attracting the customers you are working so hard to acquire. A great logo makes this process easier.

With a great logo, you can reach people quickly and easily by making an immediate visual impact. The purpose of your logo should be a way to connect with your customers in a way that becomes recognisable, reassuring and reliable – how do you want your customers to feel when they see your logo?