Green Star Ratings Brand Creation

Green Star Ratings

Green Star Ratings will encourage tourism businesses to become more environmentally responsible through a star rating system which will give the consumers information about the operator so that they can make an informed decision about where and how they?d like to travel. The key to communicating this quickly and simply is through a family of stars for different kinds of achievement: carbon footprint, ecological/archaeological protection, environmental management, corporate responsibility, responsible and sustainable procurement; and the carbon neutral star which denotes the highest levels of achievement. The stars had to be strong and simple but sophisticated at the same time, they had to be totally original but based on some existing icons which have already become recognised in this field.