Generation Aesthetics is a gym apparel company based in the North East of England. The challenge was to create a brand logo that appealed to the demographic of gym fitness enthusiasts rather than the bodybuilding community. We set about carrying out a very collaborative briefing and posed concept ideas to set the direction then refined the selected design to produce the final brand logo.
Logo design challenges for the gym apparel industry:
- Representing Fitness and Dynamism: Creating a logo that effectively conveys the sense of fitness, energy, and dynamism associated with gym apparel can be challenging. The logo should visually communicate the idea of an active lifestyle and evoke a sense of motivation and vitality.
- Differentiating from Competitors: The gym apparel market is saturated with brands, and standing out from the competition is crucial. Designing a logo that sets the company apart, captures its unique identity, and creates a memorable impression in a crowded marketplace is a significant challenge.
- Balancing Aesthetics and Functionality: While the logo should be visually appealing and visually represent the brand’s identity, it should also be functional across various platforms and applications. Designing a logo that works well in different sizes, both in digital and print formats, is essential.