It is received wisdom that significantly more people read blogs which have images attached to them. The same applies to printed matter: brochures and datasheets for apparently dry, non-visual services – like software – needn’t look dry and lifeless. Put it in the hands of a good designer and they will bring it to life with colourful graphics that are sure to engage the target market and get them engrossed in the technical details. Following a revamp of Syntec’s brand we have recently produce a suite of literature giving technical details about their various telecomm solutions. Contemporary illustrations impart a sugary gloss to sweeten the erstwhile dry product details.