Brand | Christian Believers United USA

Christian Believers United

Christian Believers United (CBU) is a not-for-profit Christian organisation based in the USA. CBU were looking to re-imagine the organisation, both in terms of its products and services but also in attracting a younger audience, and so approached us for a new logo, which would reflect this repositioning.

The new logo needed to have a modern edge whilst being sympathetic to its core audience of 65 plus. We retained elements of the existing logo; the burnt orange, along with a fairly abstract reference to a dove and incorporated this with a contemporary type face and Triquetra symbol to represent unity and diversity.