Amplifying a National NHS Campaign
Public Health England launched ONE YOU which was designed by M&C Saatchi.
Working under a tight time deadline, LOGO+ implemented their branding and built the ONE YOU website in a CMS so it could be managed and updated by the Livewell team in the South West UK.
The site serves the people of Plymouth and encourages them to take up a healthier way of living and addresses the health issues that cause up to 40% of premature deaths in the UK.
Campaign materials have been widely distributed from doctor surgeries, pharmacies, print, posters and bus shelters, online, to TV and video channels.
ONE YOU PLYMOUTH encourages people to change unhealthy patterns and behaviours such as over-eating, drinking too much, smoking and not being active enough. We were delighted to be involved in such a beneficial project.