Gro all grown up.
The Gro Company’s journey began in 2000, two parents battle to get their baby to sleep at night before being introduced to sleeping bags for babies, unheard of in the UK. Gro was born and the brand grew rapidly, new products were added and the momentum meant many star products were not linked back easily to the Gro brand.
We defined a path that would associate the Gro brand without diluting the recognition of the product brands that sit underneath. We looked at the packaging, online and other assets, before creating a comprehensive brand document for designers. This with a company profile document added considerable value to the companies portfolio when it was sold.