Rebrand and website for a truck tyre manufacturer
Bandvulc are one of our local website and design clients based just outside Plymouth in South Devon. They are the UK’s largest independent truck tyre retread manufacturer selling around 200,000 tyres a year with over 250 employees and sales of over £40M. The Bandvulc Group also embraces a rubber compound mixing operation, fleet management solutions, tyre maintenance and wholesale tyre distribution; hence their strapline ‘More than a tyre’.
We rebranded Bandvulc over twenty years ago with a bold, strong yellow wordmark on a black background. Meantime the company had grown in size and diversified its service offerings and inevitably the brand had become diluted and weakened. This time round we have re-worked the original brand by stripping it back to its core components and simplifying the family of logos and brand elements. We have followed the slope of the italic wordmark with a parallelogram container and parallel stripes.