We can make you look the part…
Large and complex businesses have “brand DNA” permeating the genealogy of their operational hierarchies. They retain “Brand Guardians” to oversee and police the way their brands are used. All scary stuff, very expensive but apparently unable to influence poor product design that results in car recalls, bendy phones and incendiary freezers.
Regardless of size, we try to get under our clients’ skin to understand where they are and where they are heading. In order that we can produce designs that are both relevant and inspirational we need to understand a business’s core values and the environment it inhabits.
Branding is something that usually happens when things change: a new company or product is born or because there is a change in direction, a new start, a re-birth. It’s an exciting activity full of hope and promise; full of expectation. Get it right and you are one third of the way there.