Bramfitt

Bramfitt is an international cyber security consultancy. Providing highly skilled security experts that embed security practices within organisations. They wanted a smart simple confident word marque, a bespoke font and bright colour use makes them stand out from their competitors. We also created a contemporary illustration style to suggest data streams while remaining strongly identifiable as part of their brand DNA.

Please see our Case study for more information

CASE STUDY

Logo problem and outstanding website features

Being in the cybersecurity industry comes with its unique challenges – cybersecurity is a critical and sensitive area for businesses.

Building trust and establishing credibility is imperative for Branfitt Technologies to convince potential customers that they can effectively protect their valuable assets and sensitive information.

Our solution

The logo featuring Bramfitt reflects a sense of professionalism and expertise in the field of infrastructure security. Its design showcases a commitment to delivering reliable and trustworthy services to clients.

It conveys the idea that the company provides comprehensive guidance and support to clients, helping them navigate the complexities of network architecture, vulnerability management, and Active Directory security. This can be seen through the deep shade of blue commonly associated with trust, stability, and reliability.

Bramfitt’s logo also showcases technological advancement – the logo’s vibrant colours and modern typography convey a sense of technological advancement and a forward-looking approach. It suggests that Bramfitt Technologies stays at the forefront of the industry, utilizing the latest tools and methodologies to ensure network security.

Branfitt Technologies website is outstanding: here’s why

A website plays an important role in whether your prospect will want to do business with you or not – so it’s important to get it right straight away.

Branfitt Technologies website has been created so it evokes a sense of trust and security when prospects land on it.

Branfitt Technologies’ website also has easy navigation so prospects can easily find what they’re looking for, and has a simplistic design to not overwhelm the user – after all cybersecurity is a complex topic but Branfitt Technologies want to show the user they can solve their concerns without using unnecessary Jargon

So what are some of the features Branfitt Technologies has to attract users and lead them to want to find out more?

Branfitt Technologies have clear calls to action through their website:

Without clear calls to action, visitors may not know how to engage further with what services Branfitt Technologies has to offer, which reduces the chances of them converting into customers.

Fortunately, Branfitt technologies make it easy for visitors to move through their buyer’s journey – using phrases such as ‘schedule a penetration test’ and ‘tell us about your requirements’ encourages the visitor to take the next step.

Branfitt Technologies are taking advantage of video marketing: this heartens trust and educates them about the company

Having videos on your website and as paer of your overall marketing strategy is important for a number of reasons:

Promotes visual engagement: If a picture is said to be worth 1000 words, how much is the video worth? Having videos on your website can substantially increase the engagement of visitors on your site than text alone – visitors will navigate your site differently and its important to accommodate for both visually appealing users and ones who have a preference for text.
Enhances SEO and website performance: showcasing videos on your site can do a great favour for your social engine optimisation (SEO) score, meaning visitors are more likely to come across Branfitt Technologies when they are searching for a cybersecurity service.