Aarti’s Beauty

Aarti Nathanwani has a successful beauty business which she has owned for more than 19 years. It is all about beauty – traditional beauty services as well as modern cosmetic enhancements, including collagen waves (anti-aging technology). Aarti wanted to elevate her beauty services to another level and look to grow beyond her existing client base.

She didn’t have any branding in place so our job was to create a logo that reflected her business and was sophisticated, professional, added an element of “wow” and yet remained inviting and approachable.

We used her name, strong typography elements and a silver-embossed motif to create her a memorable logo, which, in her own words, she loves!