Auto Adesso

Italian car dealership Auto Adesso approached Logo Design to create their new branding. The brief was simple, create a logo that is bold, modern and has to be yellow and blue. After sketching a number of concepts, the idea of using arrows was settled upon. The arrows then went through a process of development which included varying the size, shape and style. Once the client was satisfied with the design, we worked on applying the correct shade of yellow and blue, this included Pantone, Hex and CMYK references.