Alpei branding

Our Budapest client White Lake asked us to create two brand marques: Alpei for their own Trappista cheese (a mild, semi-hard traditional cheese made from cows milk) and a new brand for stock cubes called Appia. Both brands are aimed at their home market in Hungary. There was no requirement to show that both brands shared the same parent and so each could relate independently to the product. Both brands however share a relaxed and contemporary family appeal.

The design work for the Alpei packaging is now well underway in our studio.