Andrew Cotton

Andrew Cotton is a professional big wave surfer and guest speaker. He is now one of the world’s most respected big wave surfers. He also travels the globe surfing some of the biggest and heaviest waves on the planet. Andrew Cotton has spoken in New York for TED Youth and is regularly a guest speaker at web summits and global networking events.

As avid fans we were delighted to design Andrew Cotton a logo and website to promote himself.

The Logo

The logo, rendered in vibrant teal color, captures the essence of fluidity and motion. The wave-like design suggests a dynamic and energetic presence, reflecting the nature of surfing and Andrew Cotton’s connection to the ocean.

Andrew Cotton’s logo also evokes a sense adventure and exploration: The logo’s wave-like form conveys a spirit of adventure and exploration. It symbolizes Andrew Cotton’s pursuit of new challenges, pushing boundaries, and riding the uncharted waves

What makes Andrew Cotton’s website so great?

1. Andrew Cotton makes the most of video on his site – nothing is better than capturing the attention of your target market like a video – Youtube is the world’s second biggest search engine. Andrew Cotton is part of the 91% of businesses that use video marketing as part of their marketing strategy. What does this mean? That you should probably too…

2. Andrew Cotton has clear links to his social media channels – don’t underestimate the importance of social media links – they play a huge role in determining your visitor’s motivation to share your content. Fortunately, Andrew Cotton makes it easy for his users to share his content – in just one click.

3. Andrew Cotton has a responsive website with excellent visuals – Andrew Cotton’s website achieves an optimal viewing experience for his visitors by having:

Great scalability of images – the images you have on your site should achieve a good compromise between a high-quality image and a small image size.
Page-loading speed – Andrew Cotton’s fast-loading site makes his visitors want to stay on there for a long time – first impressions count. If you have a slow loading site, this will put your visitors off and will make them feel frustrated. Use Google Page Speed insights to assess your site’s speed – both on desktop and mobile.