Insight + 2020

50 milliseconds of joy – all it takes for your visitor to get an impression of your website!

Business owners, here is an alarming statistic you must get to grips with:

it takes about 50 milliseconds (that’s 0.05 seconds) for visitors to decide if your site is for them or not.

This unfortunately means that there is no easy fix to creating a professional and responsive website that will attract your customers to stay on for a long period of time.

You must put some time and effort into creating a website that will satisfy your visitors, and that will give 50 milliseconds of joy when they first view your website.

The question is, what aspects of your website should you focus on to attract these raving fans to your site?

In this article, we will provide you with handy action points you can start straight away to create this dream website your own.

We will also show you some great examples of other companies that successfully bring 50 milliseconds of joy to their visitors and have a website that really stands out to help you gain some inspiration.

We also know that you would like advice tailored to your specific business – this is why you will also have the chance to have a free digital website audit report tailored to you.

This will provide you with the pitfalls that have stopped new visitors from wanting to visit your site and exactly what you will need to do to WOW your visitors and drive tons of traffic to your website.

What can I start doing right now to ensure 50 milliseconds of joy for my visitors?

Here are 4 things you can do right away to be on the right journey for creating an amazing website with a professional and responsive design:

1) Customers love video – get yourself on camera!

There is an increasing demand online – it’s likely that your visitors may prefer to watch a video outlining your content rather than reading all of your paragraphs – therefore make life easier for them and create easily – accessible videos

Ideally, you would like a face of you, the business owner on camera, or alternatively a member of your team if relevant.

But you may be thinking, Nick, what if I or my team don’t have any experience on camera?

Don’t worry, you don’t need to be a video guru to start making great videos.

You also don’t need fancy equipment or have years of experience – just take the first step and learn how to be comfortable on video.

2) Make sure to include valuable internal links in your content

An internal link is one link from your website linking to another page of your website.

This could be having multiple links in your article that direct the reader to other pages of your website, e.g. more relevant articles or a call to action page

The more valuable links there are connecting pages within your website, the better (just make sure to not overdo it, you don’t want to appear spammy. 5-10 internal links for every 2,000 words is fine).

3) Get yourself a free website audit

So what will you exactly find out from a digital audit?

The content and structure that your website should have to really resonate with your audience
What your competitors are doing with their digital marketing – what is working for them
What opportunity it is for you to grow your business online
Which blog content would attract more business and which to avoid for you
How we work and whether or not we feel like the right agency for you
How much money you should spend on a website

If you already have a pre-existing website which needs minor improvements, then great.

But what if your website needs a complete renovation or you are just starting out with one?

This is where the help of a marketing agency may help. Before you consider hiring one, there is an overwhelming choice on the web, so to simplify it for you, figure out which web design agency is right for you

Alternatively, feel free to reach out to our friendly marketing team if you have any other questions about website designs or picking the right marketing agency for your needs.

4) Use Google Page Speed Insights to identify your website’s responsivity

There is no better way to give your visitors 50 milliseconds of joy than a website that is fast-loading, has great scalability of images and is mobile-user friendly.

Has your website nailed all of these features?

There is only one way to find out – take the free Google Page Speed Insights test to provide you with valuable information and suggestions for optimizing the speed and performance of your website. It will provide you with information about your site such as:

Page Performance Score: PageSpeed Insights assigns a score, ranging from 0 to 100, to indicate the performance of your webpage. A higher score indicates better performance.

Opportunities: PageSpeed Insights identifies specific opportunities to enhance your website’s performance. It suggests optimizations such as compressing images, and eliminating unused CSS or JavaScript.

Diagnostics: This section highlights potential issues or areas that need attention on your webpage. It may include suggestions to fix server response times, optimize JavaScript and CSS delivery, improve font loading, and many more.

People are so used to great design on the net. Think of the sites you visit most often and imagine how much time and resource goes into design.

To help you succeed in this world where the bar is set so high, we make web design our key focus. We know that in order for your business to succeed, design and user experience needs to lead every time.

Days and weeks are spent on design – we have a great 6-step process for logo design creation that enables us to create a lasting impression both for your website visitors and already existing customers – a great strategy to achieve the 50 Millisecond hit of joy for your website visitors.

If you’re still struggling to find a passion for design, it may be that the numbers will help. If website visitors are an important part of your business and you could increase the number that stays on your site past that first hurdle by 20% – what would that mean for your business? How many more potential visitors would be lured into your site by the 50 Millisecond hit of joy?

Make first impressions count: web design matters more than you think

Website examples that ‘pass’ the 50 milliseconds of joy

Airbnb will have spent millions of dollars on web design over the years. The result is clean, minimal and so, so inviting. The website design closely links to Airbnb’s mission – to create a world where anyone can belong anywhere. this is strongly reflected in their logo design – the heart shape in the logo symbol reflects trust and belonging to the company.

Although Airbnb incorporates several design elements in its website to help navigate their specific need, it doesn’t look and feel cluttered. The flow of the page is comfortable to the eyes.

Every aspect of the design is well-thought-out, such as icons, a calendar, and am interactive map. The entire presentation is clear and provides you with a comprehensive description of the accommodation. Airbnb have done a great job at achieving simplicity.

Shopify has a mission to “to make commerce better for everyone.” Some of their core values include instilling and encouraging creative thinking, creating boundless opportunities and encouraging seld-management as a form of self -empowerment.

Shopify’s website is very responsive for the user both on desktop and mobile – despite shopify using image carousels to create an engaging and impressive website for their visitors, their site speed is under 5 seconds which is great. It certainly gives customers 50-milliseconds-of-joy while they are browsing Shopify.

Shopify’s design incorporates a user-friendly interface that enables users to navigate and manage their online stores easily.

They have intuitive menu structures, clear call-to-action buttons, and straightforward workflows that contribute to a seamless user experience.

The light green in Shopify’s shipping bag logo is associated with growth, vitality, and freshness, and how it creates a positive and energetic vibe for the website.