Insight + 2020
50 milliseconds of joy
Research shows one alarming statistic for website owners: It takes about 50 milliseconds (that’s 0.05 seconds) for visitors to decide of your site is for them or not.
That means there’s no time for your wonderfully crafted copy to have an effect. That third paragraph that you laboured over one evening is, I’m afraid, yet to weave its magic spell on them.
The one and only influencer for users at decision point 1 is your web design.